CARDIFF, WALES - OCTOBER 14: Chesterfield F.C footballer Ched Evans leaves who was found not guilty of rape on October 14, 2016 in Cardiff, Wales. The former Wales striker was jailed in 2012 for raping a 19-year-old woman, but had his conviction quashed by the Court of Appeal in April. (Photo by Matthew Horwood/Getty Images)
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Ched Evans arrives at Cardiff Crown Court
CARDIFF, WALES - OCTOBER 04: Chesterfield F.C football player Ched Evans arrives at Cardiff Crown Court to stand trial for rape on October 4, 2016 in Cardiff, Wales. The former Wales striker was jailed in 2012 for raping a 19-year-old woman, but had his conviction quashed by the Court of Appeal in April. (Photo by Matthew Horwood/Getty Images)
Michael Palin and Terry Jones attend Welsh Baftas in Cardiff
- Matthew Horwood matt-horwood.com matthew.horwood@me.com (+44) 0772 500 2000
Fire at a property in Birchgrove, Cardiff
Firefighters attend a fire at property on Birchgrove Road, Cardiff, South Wales on October 1, 2016.
Cardiff and Vale College graduation ceremony - event photography
Cardiff and Vale College (CAVC) graduation ceremony at the Cardiff City Centre campus on Dumballs Road, Cardiff.
For graduation photography bookings please get in touch here.
Nikon's new 105mm 1.4 lens - portrait and event photography
As promised, here are a few more pictures with Nikon's latest 105mm 1.4 portrait lens. The lens is ideal for business headshots and portrait pictures due to its large aperture which helps produce a very shallow depth of field - allowing for very blurred and out of focus backgrounds.
I've used it mostly for portraits over the last week but also for a few events and award ceremonies - including a visit by the Earl of Wessex at the Wales Millennium Centre in Cardiff, South Wales.
Bristol City Women v Durham Women FC (FA via Getty Images)
Big snorkelling in Llanwrtyd Wells, Wales
In pictures: Canton train depot in Cardiff, South Wales
Here's a set of behind the scenes pictures from Arriva Trains Wales’ maintenance depot in Canton, Cardiff.
The depot is open 24 hours a day, 365 days a year and the youngest train in the fleet is 16 years old.
I spent the evening there photographing the staff at work for a feature for the Western Mail newspaper.
More editorial photography from Cardiff, South Wales.
Roald Dahl City of the Unexpected in Cardiff
Roald Dahl City of the Unexpected event in Cardiff, South Wales on September 17.
More press photography.
Gleision Colliery mining disaster - press photography
The Gleision Colliery mining accident happened on September 15, 2011 in Cilybebyll, Neath Port Talbot. Four men lost their lives in what was the worst mining disaster to occur in Wales for 30 years.
More press photography.
Warwick Davis in Cardiff - event photography
More event photography from Cardiff, south Wales available here.
Nikon 105mm 1.4 portrait lens
Here’s some recent work with Nikon’s new ultra-fast 105mm 1.4 portrait lens which I picked up yesterday from Camera Centre UK.
I’ve long been a fan of prime lenses - particularly Nikon's 85mm 1.4. The large aperture of these lenses gives a very shallow depth of field which produces the distinctive soft and out of focus backgrounds - perfect for a portrait/headshot photographer.
How to take the perfect PR picture
This guest blog is by Matthew Horwood (@matthew_horwood) a professional freelance photographer based in Cardiff who specialises in creative press, public relations and corporate/commercial photography. His clients include national newspapers and agencies, businesses and leading PR companies (Brighter Comms included!).
To get the perfect PR picture you should ideally use a professional photographer with professional kit. But time and budget pressures often mean that’s not possible. So here are some tips for taking the perfect picture for any budget no matter what your equipment.
Variety
Remember to shoot a variety of shapes and sizes – landscape as well as portrait, closeup as well as looser pictures. Newspaper designers need images that are the right shape for the page so giving them a range to choose from will increase the chances of your picture being used. Consider taking pictures with negative space to the right or left of your subject as often designers will use this space for a headline.
Simplicity
Try not to overcomplicate things. Do you need all of those senior managers in the picture? If someone is not relevant to the story you are trying to tell then the picture is better off without them. Keep things simple and think about what you are trying to communicate and who the story is really about. If it’s possible to get the subject doing something related to the story then this is always preferable.
Branding
Try to keep branding subtle. It’s a fine line but many pictures never see the light of day because of too much emphasis on a logo and not enough on the people that make the story. If there’s too much branding the picture desk may either crop the picture in such a way that the branding is no longer visible or just bin the image altogether. With that in mind, if you’re going to incorporate branding try to keep it as a small but integral part of the image.
Background
Back when I was starting out as a trainee photographer at the Western Mail I was sent to photograph David Hurn who is a photographer with Magnum – a prestigious and world-famous picture agency. David offered me some very simple and straightforward advice: pay attention to the background as much as the foreground. It’s tempting to get carried away with what’s right in front of you but getting the background right is just as important. Avoid anything that detracts from the picture – a neutral background focuses the viewer’s attention to where it should be: on the subject.
Props
A photographer’s best friend! A PR picture should tell a story and props are a great way of conveying the story visually. If you have ‘office worker climbing Everest’ then it’s no good having him sat at his desk in a suit. Try to get the right props in place beforehand rather than scrambling around during the shoot – it may take a bit more preparation and your client may take a bit of persuading but if it’s the difference between a picture getting published and not then it’s well worth it. Giant cheques don’t tend to go down too well, though, so you may want to avoid those.
Lighting
Without professional lighting equipment you will have to rely on the light you have. You might not have control of your light source but you can move your subject. Try to have your light source to the side of your subject. Outside photography can take advantage of the best light source around – the sun. But be careful not to shoot on bright days without cloud as strong light can cast strong shadows and cause your image to look washed out. Also, you don’t want your subjects squinting at the camera. Try to find a way to diffuse the light yourself, such as in the open shade of a building or large tree.
Details
Look out for the details: clutter in the background, rubbish on the floor or even seasonal items that may date a picture. I always ask people to remove lanyards and don’t be afraid to tell the client if his tie is wonky – it’s a lot easier to deal with before the picture is taken than afterwards.
Captions
Be sure to send an accurate and descriptive caption with each picture. Remember the ‘five Ws': who, what, where when and why. Ideally, embed the caption into the image using photo editing software. This will make life a lot easier for the picture desk, which will be receiving and processing thousands of images every day.
Preparation
As with most things, preparation is key. Arrive early to check out the location and find suitable places to take the pictures. Your subject may only be prepared to give you 10 minutes of their time (it happens surprisingly often) and if that’s the case you’ll be glad of the time spent beforehand choosing a suitable setting. Finally, it sounds obvious but check everything prior to the shoot – make sure your batteries or smartphone are fully charged and you’ve got enough space on your memory card.
Wales v Moldova at the Cardiff City Stadium
Wales v Moldova World Cup Qualifier at the Cardiff City Stadium in Cardiff, South Wales
Picture shows Wales' Gareth Bale celebrating after scoring a goal.
PIC Matthew Horwood
© WALES NEWS SERVICE
Monster Jam in Cardiff - event photography
Monster Jam event at the Principality Stadium in Cardiff, South Wales.
Nathan Wyburn artwork, Cardiff
Nathan Wyburn artwork, Cardiff (Photo by Matthew Horwood)
GCSE results at Ffynone House School, Swansea - press photography
Poirot's David Suchet filming Doctor Who in Cardiff.
Madness perform in Cyfartha Park, Merthyr
MERTHYR TYDFIL, WALES - AUGUST 19: Graham "Suggs" McPherson, lead singer of English ska band Madness, performs at Cyfarthfa Park on August 19, 2016 in Merthyr Tydfil, Wales. (Photo by Matthew Horwood)